The key behaviour that best describes the CPG market is that of replenishment on some regular or frequent basis. CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product.
India's CPG sector is the fourth largest sector in the economy and creates employment for more than three million people in downstream activities. The Rs.85, 000 crore CPG market in India is growing at a fast pace. The increasing disposable income and improved standard of living in most tier II and tier III cities are spearheading the CPG growth across the nation. A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector. With the presence of 12.2 per cent of the world population in the villages of India, the Indian rural CPG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the CPG companies. Better infrastructure facilities will improve their supply chain. CPG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, CPG companies have immense possibilities for growth.

Lower investment in technology and inadequate logistics infrastructure are hindering the growth of the CPG sector. To succeed in today's competitive marketplace, consumer goods manufacturers need to pay attention to several areas including operational excellence, compliance, and supply chain synchronization.

ThinkLink's solutions in the CPG domain help customers deal with a number of internal and external demands and pressures such as profit margins, supply chain and manufacturing costs, and technology selection and implementation. In additional to handling internal pressures, we also help our customers in dealing with external factors such as challenging customer demands, product safety and quality, and speed to market with more products in a given horizon.

We are your partner if you are looking into Business Transformation with a knowledge-driven and consulting-led approach and Accelerated Innovation while maintaining efficient and sustainable operations.
Please refer to our Solutions for CPG Sector:

• Supply Chain Optimization : Network Design, Inventory Optimization, Supply Chain Performance Benchmarking, Supply and Demand Management, Sales and Operations Planning.
• Logistics Engineering : Plant Design and Layout, Logistics Simulation, Material Handling Re-engineering, Turnkey Project Management of Logistics Infrastructure like Distribution Centres, Logistics Parks from design to build out phase including systems and processes.
• Logistics and Factory Automation : Integrated Material Handling Design and Implementation, Automated Storage and Retrieval Systems, Sortation Systems, Technology selection and implementation of Warehouse Management Systems, IT enabled solutions such as RFID and Bar-coding.
• Transportation : Fleet Routing and Optimization, Multi-Modal Transport Optimization, Logistics Outsourcing, Transport Spend Management.